Join the First-Ever Sober Influencer Event
For the People Ready to Change the Way We Connect
People don't need more places to drink; they need more places to connect.
The future of connection is more intentional, more inclusive, and more human.
AMPLIFY Sober Choices brings together creators, coaches, workplace innovators, event planners, recovery leaders, community builders, and industry influencers for two days of conversations, collaboration, and action.
March 12–13, 2027 • Children's Museum of Phoenix • Phoenix, Arizona
A carefully curated room. The conversations everyone wishes they were having.
The Future of Connection Is More Intentional.
We are facing a loneliness epidemic at the very moment people are questioning whether our traditional ways of gathering still work.
People are looking for something more.
More places to belong.
More ways to gather.
More ways to celebrate.
More ways to connect.
AMPLIFY Sober Choices brings together smart people from different worlds to reimagine how people gather, connect, celebrate, and belong.
THE PEOPLE BUILDING WHAT'S NEXT
Community Builders. Creators. Event Planners
Podcasters. Recovery Leaders. Speakers
Industry Leaders. Writers. Workplace Innovators
People from different worlds who share one belief
What Happens When We Put The Right People In The Room?
When podcasters meet workplace innovators. When event planners connect with community builders. When recovery leaders share ideas with hospitality professionals. When speakers sit down with industry influencers. When people who have never been in the same room realize they're trying to solve the same problem. Something powerful happens.
Ideas become collaborations.
Conversations become partnerships.
Relationships become opportunities.
Momentum becomes movement.
Because the future won't be built by one industry.
It will be built by creators, leaders, planners, advocates, innovators, and changemakers willing to learn from each other.
That's what AMPLIFY Sober Choices was designed to do.
WHAT IS AMPLIFY SOBER CHOICES?
#1
A changemakers conference for people building what comes next.
AMPLIFY Sober Choices brings together
#2
Creators & Thought Leaders
Podcasters. Speakers. Writers. Influencers. Community builders. The people shaping culture and starting conversations that ripple outward.
#3
Workplace & Community Leaders
Professionals rethinking leadership, workplace culture, wellness, inclusion, and the future of gathering.
#4
Event Planners & Experience Designers
The people creating conferences, retreats, celebrations, and experiences that move beyond transactional networking and alcohol-centered connection.
Most conferences give you content.
This one gives you momentum.
This is not a sit quietly and take notes kind of event.
collaborative working sessions designed to spark:
Last Year Was The Beginning.
Creators found podcast guests.
Speakers found stages.
Ideas became partnerships.
Conversations became projects.
Attendees left with:
People didn’t just leave inspired. They left activated.
our events is sponsored by:
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Event Speakers
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Stuart Davis
Marketing
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Sarah Jones
Design
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Carol Garcia
Social Media
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Juan Riviera
Devs
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Sally Burrows
Branding
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Derrick Moyes
Advertising
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Lind Royale
Community
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Ivan Kovac
Planning
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Community
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Growth
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CONNECTION
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What You'll learn
Expert-Led Sessions
Learn from industry leaders who understand both content creation and the unique dynamics of the sober movement.
Topics will Include:
What You'll Walk Away With
Each segment of the day is designed to give you tactical tools, creative clarity, and real connections—but the real magic happens in the room. With so many incredible people from the sober space gathered together, the collaboration and community will be next-level.
Here’s what you can expect to walk away with:
Save your seat from only $499 $199 (ends 04/15/25)
We Don't Have An Alcohol Problem.
We Have A Connection Problem.
The conversation around alcohol is changing.
But many of the ways we gather haven't changed with it.
What if we designed workplaces differently?
Events differently?
Communities differently?
What if connection came first?
Not anti-alcohol.
Not judgment.
Not prohibition.
Just more intentional ways to gather, connect, celebrate, and belong.
This is the conversation we're here to have.
And more importantly—
it's the future we're here to build.
WHO SHOULD BE IN THE ROOM
You belong here if you are...
Most importantly:
You’ll leave with a game plan for being part of the change you want to see.
WHAT YOU’LL LEAVE WITH
You won’t leave wondering what’s next.
You’ll leave with:
Most importantly:
You’ll leave with a game plan for being part of the change you want to see.
SOCIAL PROOF / FUTURE MOMENTUM
Last year was the beginning.
This year becomes a movement.
AMPLIFY started with a simple belief: People are hungry for more meaningful ways to connect.
What happened next exceeded expectations.
Creators found collaborators. Attendees launched new projects. Conversations turned into action. People walked away feeling energized, hopeful, and no longer alone in what they were trying to build.
Now we’re bringing together an even more intentional room of people ready to shape what comes next.
No One Is Coming To Fix This For Us.
If we want a different future, we have to build it.
Together.
March 12–13, 2027 • Phoenix, Arizona
Join the people helping shape the future of connection.
For creators. For leaders. For people ready to change the way we connect.
Spotlight on our sponsors
© Sober Life Rocks. All Rights Reserved
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Tamar Routly
Tamar Routly is a podcast coach, podcaster, and the author of Sobriety for Dummies . As the founder of Podcast Impact Studio, she helps purpose-driven creators transform lived experience into storytelling that fosters genuine connection and meaningful impact. Rooted in her own long-term recovery, Tamar is passionate about dismantling stigma and believes authenticity is always worth the risk.
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Lisa Smith is the author of the award-winning memoir, Girl Walks Out of a Bar. The book recounts her descent into and recovery from "high-functioning" alcohol and cocaine addiction in big New York City law firms. She also host's the podcast, Recovery Rocks , along with fellow recovery advocate, Tawny Lara. Together, they created The Sobriety Deck , a 50-card deck with tips, insights, and encouragement for anyone evaluating their relationship with alcohol.
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Jake White
Jake White started his first company as a college student doing something that many people said was impossible... throwing giant parties without any drugs or alcohol. After just a few months he had hundreds of students attending his signature "sober parties", nationally known sponsors and media coverage across the U.S.
Today, Jake speaks to middle school, high school and college students all over the country to help them make great decisions.They even have the chance to throw their own sober parties, creating a positive peer-to-peer youth movement in their community.
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Toni Will
Toni Will knows a thing or two about breaking boundaries and building communities. Toni Will is the first female GM of a men's professional Hockey Team and the first woman to serve on the ECHL Board of Governors. With 25 years of leadership experience, she’s led the team to national recognition for sales growth and DEI efforts. Toni is also the founder of Mindfulness Elevated and Toni Will Coaching, helping others break free from substances and reach their personal and professional goals. Toni is a TEDx speaker, podcast host, and runs the empowHER conference to empower women and emerging leaders.
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Janey Lee Grace
Broadcaster, Author, & Founder of The Sober Club
Janey Lee Grace is an acclaimed broadcaster, author, and founder of The Sober Club. A former BBC Radio 2 presenter and backing vocalist for icons like George Michael and Wham!, Janey is now a leading voice in the sober living movement. Her TEDx talk, Sobriety Rocks – Who Knew! , has inspired over 1.2 million viewers to rethink their relationship with alcohol. As host of the Alcohol Free Life podcast and a best-selling author on holistic wellness, Janey empowers people to live authentically and speak their truth with confidence.
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Shane Ramer
Host, That Sober Guy Podcast
Shane Ramer is a speaker, coach, and host of That Sober Guy Podcast , one of the earliest and most influential recovery podcasts, launched in 2014—before podcasting was even a thing. Heard in over 100 countries, his show has helped millions of listeners quit drinking and step into their power as purposeful leaders. A devoted husband and father of two, Shane brings passion, authenticity, and decades of lived experience to his mission: helping others lead with clarity—in business, at home, and in life.
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Andy Ramage
Andy Ramage is a coach, speaker, podcaster, author and leading voice in alcohol-free living and peak performance. He co-founded OneYearNoBeer , a global behavioral change platform that has helped over 100,000 people transform their relationship with alcohol. Andy is also the host of The Andy Ramage Podcast , author of two best-selling books, and founder of Seneca Performance , a groundbreaking corporate wellness company. With a Master’s in coaching and positive psychology, Andy blends science, strategy, and inspiration to help high performers thrive—without alcohol.
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Adam Jablin is a high-performance advisor, recovery mentor, and speaker who helps leaders turn emotional chaos into clarity and purpose. A best-selling author, Adam co-wrote The Book That Started It All with Rock & Roll Hall of Famer Dion DiMucci, blending personal transformation with powerful storytelling. His writing is a natural extension of his sober coaching—offering hope, strategy, and spiritual insight to those ready to break free from addiction and step into their true potential. His work has impacted millions through national media, top podcasts, and live events, including with the LA Lakers and other elite performers.
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Alysse Bryson
Founder/CEO The Sober Curator
Alysse Bryson is a strong woman in long-term recovery, an innovative media maven, marketing guru, public speaker, and gal about town. With her humorous outlook on life and fierce determination to succeed, Alysse has made a significant impact in the world of media and mental health advocacy.
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Annie Grace
We are thrilled to announce that Annie Grace will be a virtual speaker at AMPLIFY. Annie is the bestselling author of This Naked Mind, which has sold over 1.2 million copies worldwide, and The Alcohol Experiment, a 30-day challenge that’s helped millions transform their relationship with alcohol. As the founder of the global This Naked Mind movement, she combines compassion, neuroscience, and storytelling to empower people to find freedom and clarity without shame or stigma.
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Margy Schaller
Founder of Schaller Speaker Academy,
Margy Schaller is an international speaker coach who helps experts, entrepreneurs, and thought leaders turn their ideas into talks that captivate, convert, and open doors. Blending neuroscience with practical strategy, she teaches speakers how to craft unforgettable presentations that audiences remember—and act on. With thousands coached and two bestselling books on creating standout talks, Margy is dedicated to helping you step confidently into your voice and onto bigger stages.
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Laura Nelson
Co-Founder, Sober Life Rocks
Laura Nelson is a speaker, educator, and co-founder of Sober Life Rocks, where she champions sober-inclusive events that foster real connection. Author of The Inclusive Event Planner, she blends leadership experience with her own sobriety journey to help professionals design gatherings where everyone feels welcome. A San Diego local with a passion for meaningful community, Laura brings clarity, purpose, and heart to the movement for more inclusive events. Join her on LinkedIn in the Sober Life Rocks Community and download her book free at SoberLifeRocks.com.